Improving your email marketing results

We discuss some ideas, tips and techniques you can use to get better open rates, responses and results from your email campaigns.

VcardThe “getting started checklist”

Segments let you send campaigns to certain parts of your subscriber lists, based on rules you can setup. Using segments can let you send much more targeted emails.

VcardUnderstanding email open rates

We dig into what an Ďopení is, which ones can and canít be measured, and what typical open rates are for different industries.

VcardTesting your campaign in different email clients

Email clients can vary widely in how they display even simple HTML and CSS code. To ensure that your subscribers see something as close as possible to your original design, youíll need to do some testing.


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