The “getting started checklist”

To make sure you get the best results possible for each campaign, carefully follow this checklist:

1. Permission

  • You must have subscriber-permission to use Promothon.

    Sending emails without permission will cause you to lose your Promothon privileges. It doesn’t need to be complicated though. As long as you can prove you've received permission from everyone on your list, to contact them about the subject you're sending, you're covered. Learn more in our basics of permission article.

2. Design your promotion or email newsletter

  • Tell the recipient how you got their detail

    It’s so important to convey how you got someone’s email address when you’re contacting them. Add a note at the top of every template that clearly explains how you obtained their email address. Also, to ensure compliancy with the US CAN-SPAM laws, you need to include your street address in every template you design for them.
  • Make it easy for them to unsubscribe

    Every Promothon campaign must include an unsubscribe link, but it’s very important not to hide the link in small text at the bottom of your email. A prominent unsubscribe link conveys trust to all recipients and shows you’re serious about maintaining permission.
  • Link to a web version

    If your recipient is using an older email client that has problems displaying your email, they should always be provided with a web-based version they can view in their browser. You can do this with a single tag.
  • Ask to be added to their contact list

    Add a note to your template asking your recipients to add your sending email address to their address book. Many ISP’s allow your recipients to filter emails from unknown senders. Plus, images are displayed by default if you’re in the address book for many popular email clients.
  • Avoid excessive use of images

    Many of today’s popular email clients block images by default. Make sure any important content like headlines, titles and calls to action are text based instead of image based. We’ve written loads about this topic here.
  • Be smart with your CSS

    Deciding whether or not to go for a CSS or table based template depends on a few things, but most important of these is how consistent you want your design to be in different email clients. You can download great free templates to get started and learn more about what CSS is and isn’t supported in email clients here.
  • Test, test, test

    Testing your template design before sending is absolutely crucial. Almost every email environment will render your email differently. We recommend testing in most if not all of the following:

    - Web - Hotmail, Yahoo! Mail and Gmail
    - PC - Outlook, AOL 9, Thunderbird & Lotus Notes
    - Mac - Mac Mail, Entourage and Eudora

3. Be smart when sending

  • Use a consistent from name, email address and subject

    Make sure you use the same details for every campaign you send. Legally, this needs to be a valid email address and should contain your domain. Keeping it consistent ties in with our address book recommendation above.
  • Set up a small test list

    On top of your main list(s), you should also add a small test list possibly consisting of yours and some coworkers email addresses. You also want to receive what your recipients are receiving to ensure you know about any problems that may arise.

4. Measure the results
  • Check out your opens, clicks and unsubscribes

    Measure and compare results over subsequent campaigns. Test different subject lines and calls to action between campaigns to learn what works and doesn’t work well.
  • Tweak the template and newsletter copy based on the results

    Collate your findings and make real changes to your email design or newsletter content. If one particular topic is by far the most popular in the link activity report, considering leading your newsletter with that topic for each email.

Try it for free!


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