Designing and building emails

Covering everything you need to know, plan, design and construct an HTML email that will be readable, usable and effective.

 

Guide to CSS

The Current State of Video in Email

Video in email seems to be at the top of many marketers wish lists. But, does it work, and even if it does, should you use it?

vCard

Image blocking in email clients

Many people, either by email client defaults or personal preference, are blocking images in the HTML-formatted messages they are accepting. We find out which clients block images, and what happens when they do.

Reporting and analytics

How do alt attributes appear in email?

Many email clients don’t display images by default, so it’s important to know what shows up instead. We’ve tested to see how alt attributes are displayed in popular email clients.

Money

How wide should my emails be?

There are some standard sizes for website design, but what about for designing an email? We look into the relevant factors and come up with a general guideline for width.

Deliverability

Using forms in email

Sometimes it would be very handy to include a HTML form in an email campaign. There’s a few things you need to know about how they work (or don’t work) though, and we’ve done the research.

Pitching clients

Using Flash in email

We are often asked if it is possible to use Flash movies inside emails, and whether or not it is a good idea. We've done some testing to provide a definitive answer.

Guide to CSS support in email clients

We’ve tested the CSS support of all the major email systems, both desktop and web based. Here’s our latest results.

Email design guidelines

Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email.


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